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MMI Associates Logo

A Partnership to Power Your J30 Journey

A Proposal for a Mission-Driven Employee Engagement Survey

The Power Behind J30: Your People.

Air Selangor's journey to becoming Asia's leading water services provider by 2030 (J30) relies on the passion, insights, and dedication of every employee. This proposal outlines a creative, mission-driven, and values-aligned employee survey designed not just to gather feedback, but to energize Air Selangor workforce and actively involve them in shaping J30 success. We leverage the power of Air Selangor brand ('Joy in Every Drop') and core values to create an engaging, memorable experience that reinforces shared purpose.

Our Proposed Solution

Survey Objectives

Gauge Alignment

Measure understanding and alignment with the J30 Vision, Mission, Brand Promise, and Core Values.

Identify Enablers & Barriers

Discover what empowers employees and what holds them back from peak performance.

Spark Innovation

Unearth groundbreaking ideas for operational excellence and innovation from frontline teams.

Assess Collaboration

Evaluate the effectiveness of teamwork and synergy across departments.

Measure 'Joy' & Well-being

Understand current levels of purpose, engagement, and well-being within the workforce.

Inform J30 Strategy

Provide actionable data and insights to refine and enhance J30 strategic plans.

An Engaging & Creative Process

We take Air Selangor employees on a journey through six core themes, mirroring the water cycle to make the experience meaningful and memorable.

1. The Source

Vision & Alignment

2. The Flow

Processes & Values

3. The Treatment

Innovation & Growth

4. The Tap

Customer & Joy

5. The Reservoir

Wellbeing & Engagement

6. Charting the Course

Ideas for J30

Powering Your Insights: System Architecture

Our survey platform is built on a modern, robust, and scalable architecture to ensure a seamless, secure, and insightful experience from start to finish.

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Interactive Frontend

Built with Vue.js & JavaScript for a dynamic and responsive user experience that keeps employees engaged.

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Robust Backend

A powerful PHP backend securely handles data processing, API interactions, and database management.

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AI-Powered Insights

Leveraging Google Gemini for advanced data analysis to uncover deep, actionable insights from employee feedback.

Creative & Engaging Survey Design

To ensure maximum participation and authentic feedback, we've designed the survey experience to be interactive and inspiring.

Platform Features

  • Mobile-Ready Web Application: Cross-device compatible dynamic application, easily accessible via QR.
  • Progress Flow: Visual indicator showing completion progress through the water journey.
  • Value Badges: Earn badges for answers that strongly reflect the core values.
  • Idea Rapids: A dedicated, dynamic section for submitting innovative ideas.
  • Story Stream: An option for employees to share personal success stories related to the mission.
  • Contribution Drop: Every completed survey adds a visible 'drop' to a collective digital reservoir.

Survey Design

  • Brand-Aligned: Language that reflects the 'Joy in Every Drop' brand promise.
  • Bilingual Questionnaires: Offering the survey in both English and Bahasa Malaysia.
  • "We" Focus: Using inclusive language like "we," "us," and "our" to foster unity.
  • Clear & Engaging: Simple, direct questions free of corporate jargon.
  • Purpose-Driven: Every question is clearly linked back to the J30 mission.
  • Logic & Branching: Tailoring questions based on previous answers for a relevant survey flow.
Experience It

Incorporating Mission, Vision, Values & J30

This isn't just a survey; it's a strategic tool designed to weave the J30 vision and core values into the everyday mindset of employees. Here's how:

Direct Question Integration

Questions are crafted to directly reflect and measure understanding of the J30 mission, vision, and values.

Thematic Framework

The entire survey journey is built around the water flow, reinforcing a narrative connected to Air Selangor's core purpose.

Scoring Context Linked to J30

Results and scoring will be framed within the context of J30 aspirations, showing a clear line from feedback to strategic goals.

Open-Ended Value Prompts

Specific, open-ended questions are included to encourage employees to connect their ideas and feedback directly to the Core Values.

Our Roadmap to Success

A comprehensive, three-phase approach to ensure maximum impact and actionable results.

1

Pre-Launch & Communication

A teaser campaign with engaging visuals, culminating in a CEO email blast with a video to build excitement and emphasize importance.

2

Survey & Engagement

A focused survey period with real-time participation updates, value spotlights, and talking points to ensure high response rates.

3

Analysis & Action

Thematic analysis, a 'Joy Index' score, and a "You Spoke; We're Flowing" report, leading to workshops that translate insights into J30 initiatives.

Why Partner with MMI Associates?

UMI

Unmatched Senior Experience

With decades of senior leadership experience, award-winning consultants, and globally recognized credentials, and the state of the art technology, we deliver tailored solutions—aligned with your brand, mission, and values—that drive transformation and create sustainable, lasting impact.

CAI

Certified And Recognized

Our consultants hold the highest industry certifications (ICF Master Certified Coach, HRD Corp Trainer, Certified NLP), GCP Certified Big Data Professional, and are recognized with prestigious awards.

BCS

Bespoke And Creative Solutions

We understand that every organization is different, which is why we carefully craft customized and engaging solutions that honor your brand, mission, and values

Meet Our Team

A powerhouse of senior experience, certified excellence, and creative energy dedicated to your success.

Mohar Ibrahim

Mohar Ibrahim

Senior Leadership & Executive Coach

With over 30 years in senior management, Mohar is a Master Certified Coach (ICF) passionate about unleashing human potential.

Syed Ajees Rahman

Syed Ajees Rahman

Senior Associate

A seasoned HR consultant with 25+ years of experience, specializing in talent acquisition, management, and strategic HR.

Johari Ramli

Johari Ramli

Senior Associate

An Industrial & Employee Relations expert with over 20 years of hands-on experience and a certified HRD Corp trainer.

Iskandar Zulqarnain

Iskandar Zulqarnain

Senior Associate

Seasoned GCP IT professional in software development, specializing in AI/LLM,Big Data and System Architecture solutions to drive business growth.

Let's Begin Charting the Course

The 'Every Drop Counts: Charting Our Course to J30' survey is a strategic investment in employee engagement. It aligns with Air Selangor’s Vision 2030, combining creativity, interactivity, and purposeful insights. This initiative empowers 5,035 employees to shape our journey through meaningful feedback.

Contact Us to Start

Proposed Project Execution Timeline

Briefing Project Team

Week 1

Roadmap & Timeline

Week 2

Online Survey System Setup

Week 3

Survey Design & Testing (Exec & Non-Exec)

Weeks 3-4

Bilingual Questionnaire Preparation

Weeks 3-4

Communication Materials Development

Weeks 3-4

Teaser Video Production

Weeks 3-4

Ambassador Sessions

Week 5

Survey Administration

Weeks 6-7

Survey Launch

Week 6

Helpdesk Support

Weeks 6-7

Data Analysis

Weeks 8-9

Reporting

Week 9

Results Presentation

Week 10

Focus Group Consultation

Weeks 10-12

Action Planning Workshop

Weeks 11-12